The results showed that the political campaign is the one of the implementation of political communication from the candidates to the public.Performance shown when delivering his message in front of the audience/public needs to be supported with appropriate variety of language and clear message. ![]() The method used in this study is descriptive method with qualitative approach. The use of this language is to gain sympathy, attention, and perception of the public to make a choice in the general election. ![]() One of the usesin political communication, especially political campaigns. ![]() After the reform era, the Indonesian language continues to grow. If viewed from both sides, the Indonesian language has contributed to the development of social, cultural and political activities for the Indonesian nation. Post-independence, the Indonesian language strengthen its presence as a "state administration". Indonesian language as the part of the Indonesian struggle for independence through the Sumpah Pemuda in 1928 confirmed the Indonesian language as the national language and unifying language of various races, religions and ethnicities. ![]() Variety of Language, Indonesian Language, Political Communication, Political Campaign Abstract Program Studi Bahasa dan Sastra Indonesia
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